Hey all! It’s been quite awhile since I have posted here, and I have been trying to write some more content that would be relevant to working online. There’s so many sites out there describing how to get your business online, or how to find a job (and even create your job) online. However, we don’t see too many posts on how to grow your business online. I want to share a couple of tips on how you can reach out, and expand on increasing your revenues be it online or not.
1. Craft an elevator pitch
You should be marketing all the time — wherever you are. Therefore, you need a compelling elevator pitch. Current research shows the average attention span of an adult is about six to eight seconds. That’s all the time you have to grab someone’s attention.
If you successfully engage them, then you only have a little over a minute to really sell them on your product or service. Invest the time to craft a killer elevator pitch. The return on your investment will pay huge dividends in terms of creating business opportunities.
2. Build relationships
It is a lot less expensive to keep a customer than it is to get a new one. That’s why establishing strong relationships with your customer base is crucial. One of the ways you can do that is by keeping in touch with people through email marketing.
Ask customers for their email address when they visit your store or website. Then, make your communications informative, helpful and professional — something your customers will look forward to receiving.
3. Leverage your community
You don’t have to think big when it comes to your marketing efforts. Think locally. What’s going on in your community? Sponsor a Little League team or a 5k charity walk/run. Print bookmarks and leave them at the local library. Get to know your ideal customer and think about how and where they spend their time.
Then search for opportunities to get in front of your customer with your marketing message.
4. Ask for referrals
Don’t be shy about asking for customer referrals. The majority of people say they are willing to provide a referral if asked, but very few take the initiative to do it on their own. Referrals make it easier to get in the door with new customers. If you aren’t asking for them, you are missing opportunities.
5. Don’t be afraid to try new things
See, originally the way to create more business used to be to go by what history has taught us. If history has really taught us anything, it should be to become more open to what is possible, even if it hasnt been tried before. There are a lot of “old-school”-ers out there who want to sit back and use older tactics to growing business from handing out business cards in an effort to network, to making phone calls to speak to people over the phone. If there is anything I learned from my past, it’s that as the years go on, less and less people are even using the phone to talk. Nowadays, more people prefer to text or contact each other by social media. Just try new things, and see how it works!
I hope these tips helped you guys out! Look out for more posts in the near future!